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Message From the Director

Lorraine Allen, Regional Director
Lorraine Allen, Regional Director

Welcome! We are eager to help you succeed in your business endeavors.

Every year, the ASBDC-NJ at TCNJ counsels more than 600 established and start-up businesses and trains approximately 2,000 business people with informational seminars and hands-on management workshops.

A variety of educational and business resources are available to counsel and train small business owners to finance, market and manage their companies. Clients are assisted in exploring their business ideas, developing and assessing their business plans, making cash flow projections and accurate financial statements, and formulating marketing strategies. International trade, government procurement, technology commercialization, e-commerce, manufacturing Mentor/Protégé and information services specialty programs are coordinated from ASBDC-NJ headquarters.

Programs are based upon the assumption that small business owners may have pressing business needs and demands and limited time available for addressing these needs. Courses, workshops and conferences are designed to give managers, owners, and potential owners the tools to analyze and resolve business problems and to keep abreast of educational, financial, research and international trade developments.

All programs are presented by highly qualified specialists, including government representatives, faculty, business owners, and private consultants.

The ASBDC-NJ network also provides opportunities for students to participate in research and get first-hand business experience under the supervision of faculty and business professionals.

Our goals are to ensure that our Clients:

  • Receive the right service in a timely and professional manner;
  • Acquire the necessary business skills that will enable them to become self-sufficient entrepreneurs and competent business managers;
  • Establish sustainable and successful businesses that will enhance their economic quality of life as well as their communities.

Our motto is “ASBDC-NJ is where businesses go to grow…

Wishing business success,

Lorraine Allen, Regional Director