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Webinar Archive

SBDC WEBINAR ARCHIVE 
Missed a live webinar? Not to worry! All of our latest webinars are archived on our YouTube channel.

RECENT WEBINARS – MARKETING

  • Broadcast Your Message to the World LIVE – Promote Your Business via Live Streaming
    Marketing Webinar Lead by award-winning PR & Marketing Expert Shakira M. Brown, Founder of SMB Strategic Media and ASBDC at TCNJ Marketing Consultant, with Lorraine Allen, Regional Director, ASBDC at TCNJ. 
    Video has long been one of the best ways to engage with your prospective and existing customers. But today video has been kicked up 10 notches with LIVE real-time video broadcasting for FREE* straight from your smartphone! *(Only phone data usage applies) In this webinar workshop, you’ll learn how you can engage with anyone interested in hearing your tips and advice using Twitter’s Periscope LIVE broadcast App and other LIVE streaming apps such as Facebook LIVE.
    Key Takeaways:

    • Find out why LIVE broadcasting is a game changer for your content marketing
    • Learn what Periscope is and how to use it
    • Get the skinny on what devices and tools you need to be a LIVE STREAMING broadcasting phenom
    • Learn how to build your Periscope following

 

  • Understanding Small Business Website Mistakes
    Marketing Webinar Lead by award-winning PR & Marketing Expert Shakira M. Brown, Founder of SMB Strategic Media and ASBDC at TCNJ Marketing Consultant, with Lorraine Allen, Regional Director, ASBDC at TCNJ. 
    Have a website but never receive leads? Has a customer called you because they couldn’t find what they needed on your website? Does your website not show up in search engines until page 10? Do you wonder if you need search engine optimization – or worse – have no idea what it is? During this interactive workshop, award-winning PR and Marketing expert Shakira M. Brown will choose four websites submitted by attendees that will be evaluated and critiqued LIVE. Fellow attendees learn valuable skills about optimizing a small business website that potential customers and clients will find useful, can generate more leads and search engines can find. Also, you’ll learn about some free resources to launch smart calls to action.

 

  • Do It Yourself: Public Relations Small Business Tips
    Marketing Webinar Lead by award-winning PR & Marketing Expert Shakira M. Brown, Founder of SMB Strategic Media and ASBDC at TCNJ Marketing Consultant, with Lorraine Allen, Regional Director, ASBDC at TCNJ. 
    Learn how you can mount a D.I.Y. Public Relations strategy that can garner your business press coverage and valuable links on the web. Press coverage is great for establishing third party recognition, which can help your prospective clients and/or customers make decisions on whether to do business with you. Who wouldn’t want to hire an expert often quoted in the media? By the end of this webinar you will gain the knowledge needed to create impactful media coverage for your business. This webinar explains:

    • What journalists want from a news story and how small businesses can use this to their advantage
    • How to leverage bloggers to gain exposure to their loyal audience
    • How to best use a press release
    • Learn to leverage the news cycle to be a thought leader on a hot button topic
    • Discover who to reach out to media outlets
    • Practical steps you can take to get valuable PR on a low (or even no) budget

 

  • Make Every Conversation Count: Let Employees Be Your Brand Ambassadors
    Marketing Webinar Lead by award-winning PR & Marketing Expert Shakira M. Brown, Founder of SMB Strategic Media and ASBDC at TCNJ Marketing Consultant, with Lorraine Allen, Regional Director, ASBDC at TCNJ. 
    No matter what you do to market your business or how great YOU feel about your product/service, the one thing that can shape your reputation the most is how employees interact with existing and potential customers/vendors. From the millennial new hire to your veteran know-it-all, how they feel about your company and most importantly, what they say about it could either drive customer loyalty or decrease sales. Don’t leave what your employees say or how they feel to chance – cultivate them into brand ambassadors!In this webinar, you will learn:

    • Why branding starts from within
    • Value of employee brand building (employee engagement)
    • Reasons why your company messaging might need some TLC
    • Understand how YOU treat your employees directly impacts sales
    • Ways to make any employee a brand ambassador
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