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On Your Mark, Get Set, Tell Your Story

On Your Mark, Get Set, Tell Your Story

As a business owner, you already know the value of an elevator pitch. You can explain your proposition in the time it takes to ride ten floors. You’re great in a boardroom, convincing decision-makers why they should hire you. Your message is compelling. Motivating. And emotionally moving. Which is exactly what Steve Besserman does best as Founder of AriJoe Productions in Trenton. Besserman’s video documentary company gets to the heart of every story. Continue Reading

Introducing “Executive Call” – Insightful Podcast Interviews with Small Business Leaders

Introducing “Executive Call” – Insightful Podcast Interviews with Small Business Leaders

In our brand new “Executive Call” podcast, Director Lorraine Allen is talking with local entrepreneurs — reviewing success stories and new ideas for fast-growing companies in the Mercer County area. This week’s podcast: “Is Your Small Business in Need of a Corporate Turnaround?” features an insightful interview with Charles Evans, Senior VP of Corporate Turnaround, discussing restructuring, fine-tuning your finances and the pitfalls to avoid. Continue Reading

New Rules for Interstate Business Can Tax Your Income

New Rules for Interstate Business Can Tax Your Income

Multi-state business taxation rules have changed in recent years, and if you operate a service business across state lines – a consultancy or marketing agency, for example – your presumed tax savings might be smaller than you think. Read on to find out how these new rules might affect your business. Continue Reading

Expanding? Downsizing? Ask an Architect First!

Expanding? Downsizing? Ask an Architect First!

Smart homeowners know the advantage of hiring an architect for their remodeling project. But business owners? Check out our interview with John Conroy, founding partner of Princeton Design Collaborative in Lawrenceville, to find out how advance planning can save you time, money and headaches. Continue Reading

Tricks of the Trade Show

Tricks of the Trade Show

With the new year, many Mercer County businesses have resolved to develop new relationships and connections which can help them grow. Trade Shows and Business Expos can be exceptionally effective, but only if you prepare. Continue Reading

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